Question 1

What is Brine?

Accepted Answer

Brine is an order management and inventory system for food and beverage suppliers. Your customers place orders the way they already do — by phone call, SMS, email, WhatsApp, or voice message — and Brine captures each one, turns it into a structured order, and keeps it in sync with your accounting or ERP system like Fortnox or Visma. No copy-pasting, no re-typing, and no orders lost in an inbox.

Question 2

Who is Brine for?

Accepted Answer

Brine is built for food and beverage suppliers, distributors, and import/export businesses — from micro and small operators to national distributors trading in food and beverage. It's for any team that takes a high volume of orders through messages and spreadsheets and loses hours re-entering them by hand. We talk to other industries too, but we're currently selective about who we onboard.

Question 3

How do customers place orders with Brine?

Accepted Answer

Customers order exactly the way they do today — by phone call, SMS, email, WhatsApp, or voice message — using the same number or address they already have saved. They don't download an app, create an account, or onboard into anything new. Brine reads each message, including PDF, Word, and Excel attachments, and turns it into a clean, structured order.

Question 4

How is Brine different from other order tools?

Accepted Answer

Brine is a layer on top of the systems you already use — like Fortnox or Visma — not a replacement. There's no migration, no new portal for your customers, and no retraining for your team. You bring your existing product catalog as-is — a website, an Excel file, or a PDF — and your customers keep ordering exactly as they do today. Brine adapts to your workflow instead of asking everyone to adapt to a new system.

Question 5

How is Brine different from Flaivy or Qvanti?

Accepted Answer

The biggest difference is friction. Tools like Flaivy and Qvanti typically ask your customers to onboard into a new ordering system; Brine doesn't. Your customers keep ordering by phone, SMS, email, WhatsApp, or voice, and you bring your existing catalog as-is. Brine adapts to your workflow, so there's nothing new for your customers to learn.

Question 6

Does Brine work with Fortnox and Visma?

Accepted Answer

Yes. Brine runs on top of accounting and ERP systems like Fortnox and Visma (Global and Business), and it stays in sync both ways: change something in Visma and Brine picks it up; make a change in Brine and it's pushed back. Approved orders flow through automatically — invoice created, inventory updated, cost centers assigned — with no double entry. Because Brine sits on top, there's no heavy integration project to get started.

Question 7

Do I need to replace my ERP or migrate my data?

Accepted Answer

No. Brine sits on top of your existing system of record — Fortnox, Visma, spreadsheets, or a shared inbox — and removes the manual order entry in the middle. To get started you just drop in what you already have, like a product list from your website, an Excel sheet, or a PDF price list. There's no migration and no data export.

Question 8

How does Brine handle privacy and the data I share?

Accepted Answer

You decide what Brine sees. Not everyone wants to share everything all the time, so Brine gives you simple ways to control what goes in. With our mobile app (now in beta), you can screenshot a single order conversation and send it straight to Brine using the iOS share sheet — from wherever you are on your phone. If you want more automation, our connectors filter what should be processed, handle it, and leave the rest alone. And whenever something is uncertain, Brine flags it and alerts the right person to resolve it — nothing is assumed.

Question 9

Is Brine only for orders, or does it handle inventory too?

Accepted Answer

Brine is an order management and inventory system — and it's growing well beyond orders. Inventory stays in sync as orders flow through your systems, and we're in constant conversation with our customers to understand their real problems and shape what Brine becomes next. If there's something you wish Brine did, tell us — we'd genuinely love to hear it.

Question 10

How much does Brine cost?

Accepted Answer

Brine's pricing is simple and transparent: no per-seat fees and no percentage of your sales. The base is 2,000 SEK per month and includes 100 processed orders; after that it's 15 SEK per order, so your cost follows your real volume as it rises and falls with the season. Early adopters get special pricing in exchange for helping shape the product with us.

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