Built by people who lived the problem

Milla spent years in B2B food distribution, watching talented sales reps spend nearly half their day on manual data entry — copying orders from text messages into spreadsheets, then into ERPs, then printing invoices. Work that should take seconds was consuming hours.

Ronald, who had spent her career building software products from the ground up, the conversation kept coming back to the same question: why hasn't anyone solved this better? The technology existed. The problem was clear. It just needed a team willing to go deep into an industry that most software companies ignore.

We founded Brine in Stockholm in 2025 with one goal: eliminate administrative overhead so food suppliers can focus on what they actually do — building relationships and growing their business.